PHILADELPHIA (June 6,
2002) -- Heather Mitts' head bobs up and down and all around
on a spring, her hair tied into a ponytail, a black and
white Select soccer ball under her right arm.
That's Heather Mitts
the bobblehead doll.
Then there's the cover
of June's Philadelphia Magazine: Mitts in a see-through,
$3,000 black Versace dress. Her hands on her hips, dirty
blonde hair flowing, white teeth smiling, straps across
the center of her body, bellybutton peeking through.
That's Heather Mitts
the sex symbol.
The bobblehead and the
sex symbol, the two marketing tools of the Philadelphia
Charge defender, called the "Anna Kournikova of women's
soccer," and one of the "12 Most Eligible Philadelphians"
in June's Philadelphia Magazine.
"It is really cool,
it's amazing," Mitts said of being on the cover of
the magazine. "I went into Genuardi's and seeing myself
on the stand is kinda weird.
"People who might
not know who we (the Charge) are, might see that and be
a little more curious. Maybe want to come out to a game
and obviously it's probably going to target more people
who aren't our usual fan base. That's a way to bring in
more people to the game."
Philadelphia Charge defender Heather Mitts on the cover
of the June issue of Philadelphia Magazine. (Credit: Philadelphia
Magazine)
The team will give out the bobblehead doll at Saturday's
game against the Washington Freedom. The team has already
given out Lorrie Fair bobbleheads this season. The dolls
are perfect for drawing young fans to the game.
The sexy picture of
Mitts who has "the talent to match her 1,000-watt smile
and model good looks," according to Philly Mag, could
do the trick of bringing fans away from the usual soccer
mom and kid category to games.
The magazine targets
Philadelphia's affluent Main Line, which is already one
of the Charge's top drawing areas.
"It's probably
more cool for her than anything else," said Charge
general manager Tim Murphy. "It's a very nice profile
for her, she's a very classy person. All along, her biggest
assets have been she's a terrific athlete, she's a very
poised, classy, individual...she's been able to create a
great profile for herself and she certainly is extremely
attractive....we're very proud of her."
The 23-year-old Cincinnati
native, who turns 24 on June 9, is up with Surivivor: Africa
contestant Kim Powers, 30, as the most well-known person
on the singles list, according to Philly Mag's Richard Rys,
who co-authored the special section.
"We knew that she
was easily the most high profile female athlete in town
right now," Rys said. "She's well known for being
a great soccer player and also being attractive and being
single as has been reported many times in the media. We
thought it would be a perfect match for what we were doing.
"She has a pretty
broad fan base....she physically fits the bill as far as
a cover model would be concerned...(it was) pretty much
a no-brainer."
Also on the list from
the local sports world is Sharon Swainson, the 30-something
chief communications officer of the Philadelphia Phillies.
Mitts dated Phillies
left-fielder Pat Burrell last year, a publicized relationship
that boosted Mitts' already-rising notoriety even more.
"I actually find
it kind of comical, that people actually cared what was
going on between he and I," Mitts said. "I didn't
think it was that much because of me, I thought it was people
wanted to talk about Pat."
But plenty of people
do want to talk about Mitts.
The University of Florida
graduate is the only women's soccer player under contract
by sportswear company Fila. She gets a bonus every time
she is on the cover of a magazine in Fila clothing. Philly
Mag thought about letting Mitts wear Fila, she said, but
this time, at least, Versace won out.
"I think it's great
for her career," said Mitts' agent Dave Bober, of Bober
Associates, Inc. "It's great that the magazine is supporting
a female athlete in that way. It's nice she's being looked
at as a person as well as an athlete."
Mitts has her own web
site- heathermitts.com- where she says she has gotten plenty
of date offers since the magazine came out.
"I've had a lot
of e-mails sent to me," she said. "I'll answer
soccer questions, but if they're asking me out, I'll usually
delete it.
Some things you need
to know if you're interested in Mitts: she hangs out in
the Manayunk and Old City sections of Philadelphia; she
looks for smart, funny and athletic guys; she likes sushi;
and, according to the magazine, "you don't have to
be a power-hitting left-fielder to win her over."